The Asia Cup 2025 has become one of the most talked–about cricket tournaments this year — not just for the fierce competition, but also for the massive surge in advertisement rates. With the event scheduled to begin on 9th September in Dubai and Abu Dhabi (UAE), broadcasters and brands are gearing up for a cricketing spectacle unlike any other. Featuring eight top Asian teams, the tournament promises high-voltage action as they battle for the prestigious continental crown.
The biggest attraction, as always, will be the clash between India and Pakistan, two arch-rivals whose matches draw record-breaking viewership globally. Their first face-off is scheduled for 14th September at the Dubai International Cricket Stadium. Interestingly, there is a strong possibility that fans could witness the iconic rivalry up to three times in this edition of the Asia Cup. If both teams advance to the Super Four stage, they will meet again. Moreover, if they finish in the top two of the Super Four, another showdown awaits in the final.
This possibility of multiple high-octane India-Pakistan encounters has resulted in skyrocketing ad rates, as brands jostle to grab eyeballs during these highly-watched games. With the stage set in the UAE and anticipation at an all-time high, Asia Cup 2025 is well on track to become one of the most commercially successful cricket events of the year.
Asia Cup 2025 Ad Rates for IND vs PAK Clash – Explained for Blog
The India vs Pakistan match has always been the crown jewel of any cricket tournament — and the Asia Cup 2025 is no exception. With record viewership expected, brands are ready to spend big, making this clash one of the most expensive advertising properties in world cricket.
Why are ad rates so high for IND vs PAK?
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Matches featuring India — especially against Pakistan — deliver unmatched TRPs and digital traffic.
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Advertisers compete aggressively for screen time, driving up the value of each ad slot.
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Almost every stakeholder involved in the match (broadcasters, streaming platforms, sponsors) earns premium returns thanks to massive viewership numbers.
Asia Cup 2025 – Cost Breakdown (as per Sony Pictures Private Limited)
| Platform / Package | Price & Details |
|---|---|
| Spot buys (ANY MATCH) | ₹16 lakh per 10-second ad slot |
| Co-presenting Sponsorship (TV) | ₹18 crore |
| Associate Sponsorship (TV) | ₹13 crore |
| Sony LIV – Co-presenting / Highlights | ₹30 crore each |
| Sony LIV – Co-powered-by Package | ₹18 crore |
| Expected Fill Rate for IND vs PAK | Nearly 100% for both TV and digital ads |
What does this mean for brands & broadcasters?
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India fixtures — especially against Pakistan — are being sold at a significant premium compared to non-India games.
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Television and digital inventories are expected to be completely sold out weeks before the match.
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Sony (official broadcaster) is set to generate record revenues, thanks to high demand from FMCG, tech, fintech, auto, and gaming advertisers.
How Much Revenue Will Be Generated from the IND vs PAK Clash? – Asia Cup 2025
The India vs Pakistan match is not just a sporting blockbuster — it’s a financial superhit for broadcasters and digital platforms. Thanks to the massive audience pull, advertisers are willing to shell out premium rates, making this fixture the single biggest revenue-generator of the Asia Cup 2025.
Digital Ad Rates (SonyLIV)
| Ad Format | IND vs PAK Rate | Non-India Match Rate |
|---|---|---|
| Pre-Roll Ads | ₹750 per 10 sec | ₹275 per 10 sec |
| Mid-Roll Ads | ₹600 per 10 sec | — |
| Connected TV | ₹1,200 per 10 sec | — |
Nearly one-third of all digital ad inventory has already been snapped up specifically for India games — with the IND vs PAK clash being given top priority.
Television (Sony Sports Network)
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Sony is charging a whopping ₹16 lakh for a 10-second spot during the IND vs PAK match.
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Co-presenting sponsorships and associate sponsorships have also seen a surge in demand.
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Analysts expect 100% ad inventory sold out weeks in advance, generating record-breaking broadcast revenue from this single encounter.
Why So Costly?
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IND vs PAK fixtures consistently deliver the highest viewership in Asian cricket.
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Advertisers see it as the most powerful platform for brand visibility, especially in India, Pakistan, UAE, and across the global South Asian diaspora.
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Even with star players like Babar Azam and Mohammad Rizwan absent from Pakistan’s squad, demand remains sky-high.
Pakistan Squad for Asia Cup 2025
Captain: Salman Ali Agha
Squad: Abrar Ahmed, Faheem Ashraf, Fakhar Zaman, Haris Rauf, Hasan Ali, Hasan Nawaz, Hussain Talat, Khushdil Shah, Mohammad Haris (wk), Mohammad Nawaz, Mohammad Waseem Jnr, Sahibzada Farhan, Saim Ayub, Salman Mirza, Shaheen Shah Afridi, Sufyan Moqim
Pakistan will warm up with a tri-series vs UAE & Afghanistan, giving this young team vital match practice before the high-voltage Asia Cup clash.
In summary: With digital rates touching ₹1,200 per 10 sec and TV spots priced at ₹16 lakh per 10 sec, the IND vs PAK showdown is set to rake in tens of crores in ad revenue, reinforcing its status as the most lucrative rivalry in world cricket.
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